WINNING STRATEGIES: IMPORTANCE OF DIFFERENTIATION TO A SUCCESSFUL MULTIDISTRIBUTION STRATEGY / JEAN FRANÇOIS DEBROIS. FACING NEW CHALLENGES / OSWALDO CARVALHO. HEALTH AND INSURANCE: CREATING A WINNING COMBINATION, A EUROPEAN PERSPECTIVE / JANET CASSETTARI. THE CUSTOMER OF THE FUTURE / MARIOS FILLIPOU. EUROPEAN DISTRIBUTION SYSTEM IN THE 21ST CENTURY / FRANK FLETCHER. BUILDING CUSTOMER LOYALTY / JEAN WOOD